An online marketing company is judged by the data it can show you. Jar Agency in Tashkent runs targeted advertising, SMM, video and SEO — each from $500 — and builds the measurement underneath: pixel and Conversions API, tracked links, honest attribution and reports you can read without being a marketer. This page explains the mechanics and what you should demand to see.
Measurement comes before spending
Before the first advert runs, the tracking has to exist. Otherwise the first month produces activity and opinions instead of evidence, and the second month repeats the same guesses.
That setup means the Meta pixel installed correctly, the Conversions API sending server-side events alongside it, conversion events defined for the actions that matter, and every link tagged so traffic can be separated by campaign and creative.
The Conversions API part matters more than people expect. Browser tracking gets blocked and cookies expire; server-side events keep the picture intact so optimisation is not working from half the data.
Tracking also has to be checked, not just installed. We fire test events, confirm they arrive with the right parameters, and verify deduplication between the pixel and the server-side stream before any budget is released.
What counts as a conversion for your business
A conversion is not a click and rarely a page view. It is the action that actually starts a sale: a form submitted, a Telegram dialogue opened, a call started, a checkout completed, an app installed.
We define those events with you first, because the platform optimises toward whatever you tell it to value. Point it at cheap clicks and it will deliver cheap clicks and nothing else.
Where possible we also pass back what happened later — whether the enquiry was qualified — so that optimisation moves toward buyers rather than toward whoever fills forms most readily.
Attribution in a Telegram and Instagram market
In Uzbekistan most enquiries land in Direct or Telegram, not in a neat web checkout. That breaks classic last-click attribution, and any agency pretending otherwise is reading a fantasy.
We deal with it practically: separate landing links and deep links per campaign, question-based tagging in the first reply, and matching of enquiry timestamps against campaign schedules.
The result is not a perfect model. It is an honest one, with the uncertainty stated openly rather than hidden inside a confident-looking dashboard.
Attribution windows deserve the same honesty. A purchase decision taken three weeks after a video was watched will often be credited to whatever the buyer clicked last, so we read paid channels against total enquiry volume rather than trusting a single platform's self-reported figure.
Search Console and the organic side
For SEO the primary source of truth is Google Search Console: which queries produce impressions, which produce clicks, how pages are indexed and what technical errors are blocking them.
Our SEO work from $500 per month covers semantics, technical fixes, content, internal linking and Search Console reporting. The reporting is not decorative — it is where next month's content decisions come from.
The Uzbek link market is small, which shifts the weight of SEO here toward site structure, page depth and genuinely useful content in both Russian and Uzbek rather than toward link acquisition.
Reporting cadence: weekly and monthly, for different reasons
Weekly reports exist to change things. They cover spend, enquiries, cost per enquiry, which creatives are fading and what we are switching next — short, factual, no adjectives.
Monthly reports exist to judge things. They compare against the previous month, tie enquiries to actual sales where your CRM allows, and set the plan and budget for the next period.
Between the two, nothing should ever be a surprise. If a channel is underperforming you hear it in week two, not at the end of the quarter.
Reports are written in plain language, not platform jargon. If a line in a report cannot be explained in one sentence to someone who does not work in marketing, it does not belong in the report.
What an online marketing company should show you on demand
Direct access to your own ad account, not screenshots. The pixel and Conversions API status. The list of active creatives with their current results. The tagged links in use. Search Console access for your own domain.
You should also be able to see spend split between the platform and the agency fee. Ours is clear: targeted advertising, SMM, video and SEO start from $500 each; design and websites are quoted per project; platform ad spend is separate and yours.
If an agency cannot show these things quickly, the problem is not confidentiality. It is that the data does not exist in a usable form.
Creative rotation is a data question too
On a city-sized audience creatives fade fast, and the numbers say when: frequency climbs, cost per enquiry drifts up, click-through falls while impressions hold.
We watch those signals weekly and shoot replacements in-house rather than waiting for a campaign to die. Video packages start from $500, and one shooting day usually supplies several weeks of vertical material.
Mobile-first, vertical, subtitled in Russian or Uzbek — that is the format the traffic actually arrives in, so that is the format we test in.
Results we can point to
LoadMe, an application for carriers, reached 7,946 app users. Med Service Centre collected 407 lead-form submissions in B2B medical equipment, and Leader Audit collected 97 in audit services. Yoldosh works with us in logistics.
We do not offer guaranteed positions or a fixed cost per enquiry before a test. What we offer is measurement you can inspect, and the discipline to stop spending on what it shows is not working.
Как это выглядело у клиентов
Частые вопросы
Why do you need the Conversions API if the pixel is already installed?+
Because browser-side tracking is increasingly blocked by browser settings, ad blockers and cookie expiry. The Conversions API sends the same events from the server, so the platform sees a fuller picture and optimises on complete data instead of the fraction that survived the browser.
How do you attribute enquiries that arrive in Telegram or Direct?+
With separate landing and deep links per campaign, tagging in the first reply, and matching enquiry times against campaign schedules. It is not a perfect model — in this market none is — but it separates channels well enough to make budget decisions, and we state the uncertainty openly.
How often will we get reports?+
Weekly and monthly. Weekly reports are operational: spend, enquiries, cost per enquiry, which creatives are fading and what changes next. Monthly reports compare periods, connect enquiries to sales where your CRM allows it, and set the plan and budget for the coming month.
Do we keep access to the accounts and data?+
Yes. Ad accounts, the pixel and Search Console stay in your company's name with us added as users. You can open any dashboard yourself at any time, and if we stop working together you keep the full history rather than starting over.
How much does it cost?+
Targeted advertising, SMM, video production and SEO each start from $500; SEO is billed monthly and video by package of clips. Design, branding, websites and applications are quoted per project. Money paid to advertising platforms is separate from our fee and remains under your control.
How soon can we judge whether it works?+
The first data on creatives and audiences usually arrives within the first two weeks of paid activity, and the first month is enough to see cost per enquiry and cut what fails. SEO is slower and needs several months before Search Console shows a meaningful trend.
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