Most full service digital marketing agencies promise the same list of services. The difference is whether one team really delivers them or whether the work is quietly passed to freelancers. Jar Agency in Tashkent keeps strategy, video production, media buying, design, web development and SEO under one roof, so there is a single point of accountability for the result.
What full service is supposed to mean
Full service means one contract covering the whole chain: research and strategy, creative and video, paid media, website and development, SEO and analytics. Nothing in that chain is somebody else's problem.
The practical test is simple. Ask who writes the script, who holds the camera, who edits, who builds the landing page and who reads the analytics. If those are four separate companies, you are the project manager, whatever the contract says.
In our case the video is shot and edited in-house, the site is built in-house, and the media team sits beside both. That is the whole point of the arrangement.
Handoffs are where campaigns leak
Most campaign failures are not strategy failures. They are handoff failures: the ad promises one thing, the landing page says another, the form does not fire an event, and the enquiry arrives somewhere nobody watches.
Each handoff between separate suppliers adds a place for that to happen, and each supplier has a defensible reason why the fault lies with the other one.
Removing handoffs is worth more than any individual specialist's extra skill. A slightly less brilliant ad on a page that actually works beats a brilliant ad pointing at a broken form.
Speed of correction is the second casualty of split suppliers. A landing page fix that takes an afternoon in-house can take two weeks when it has to travel through a separate developer's queue, and the campaign keeps spending in the meantime.
One point of accountability
With one team, the answer to "why did last month underperform" cannot be redirected. The same people who chose the audience also made the creative and built the page, so the diagnosis is honest by necessity.
That also speeds up correction. When a creative dies mid-month, filming a replacement is a scheduling question inside one company, not a new brief, quote and contract with an outside studio.
For the client it collapses into one weekly call and one report instead of three suppliers each describing their own slice of the truth.
When specialists are the better choice
Full service is not always right. If you already have a strong in-house marketing lead and need one narrow capability at a very high level — a specific ad platform, a complex technical SEO migration — hiring a specialist is sensible.
Full service earns its keep when nobody internally owns the whole picture, when the site and the ads have to change together, or when you need launch speed across several disciplines at once.
We will say so if your situation is the first kind. Selling a full package to a company that needs one service is how agencies lose clients in the second month.
Local, B2B and the Uzbek market's own rules
Searches for local, B2B or the biggest digital marketing agencies usually come from companies asking the same underlying question: who can actually run this end to end here.
Scale is not the answer. In Uzbekistan the link market is small, so SEO relies more on content depth and site structure than on link volume. Creative burns out fast on a city-sized audience. Traffic is overwhelmingly mobile, and both Russian and Uzbek have to be written properly.
A large international agency does not automatically know any of that. A local team that produces in both languages and reshoots quickly usually does.
Payment habits differ too. Fees are agreed in dollars while your customers think in soum, and the copy, the pricing and the offer have to work in the currency the buyer actually uses.
What our full service covers, service by service
Targeted advertising on Instagram and Facebook — with pixel and Conversions API, A/B tests and weekly reports — from $500. SMM for Instagram and Telegram, including content planning, shooting and Direct handling, from $500.
Video production from $500 per package of clips, written, filmed and edited internally. SEO from $500 per month covering semantics, technical work, content, internal linking and Search Console reporting.
Design and branding — logo, identity, guidelines, with source files handed over — and websites and development, from landing pages to online stores, web and mobile applications, integrations and analytics, are priced per project.
How to compare agencies before signing
Ask what happens in month one, not what results are promised. A real plan names the audiences, the number of creatives, the tracking setup and the reporting rhythm.
Ask what is produced in-house. Ask who owns the accounts, the pixel and the source files afterwards — we hand over design sources and keep your ad accounts in your name.
Treat guaranteed rankings or a fixed cost per lead offered before any test as a warning sign. Nobody can know that number in advance, and quoting it is a sales tactic, not a forecast.
Finally, ask to see the reporting format before you sign. If a sample weekly report is not something an agency can send you in an hour, it probably does not exist as a routine.
Work behind the claim
LoadMe, an app for carriers, reached 7,946 app users. Med Service Centre, a B2B medical equipment supplier, collected 407 lead-form submissions, and Leader Audit collected 97 in audit services. Yoldosh works with us in logistics.
Those projects each used a different mix of the services above, which is the practical argument for full service: the mix changes, the team does not.
Как это выглядело у клиентов
Частые вопросы
Is full service more expensive than hiring separate specialists?+
Not usually, once coordination is counted. Each of our services starts from $500, and design and websites are quoted per project. Separate suppliers often look cheaper per line but cost more in delays, repeated briefs and work that has to be redone when the pieces do not fit together.
Do we have to buy all services at once?+
No. Most clients start with one or two — commonly targeted advertising plus video, or SEO plus a website — and add more only when the first channel is stable. Buying everything in month one spreads the budget thin before you know what works.
Who owns the accounts and the files?+
You do. Ad accounts and pixels stay in your company's name, and design work is handed over with source files. If the relationship ends, you keep the assets and the historical data instead of starting from zero with the next agency.
Do you outsource video or web development?+
No. Video is scripted, filmed and edited in-house, and websites and applications are built by our own developers. That is what lets us replace a burnt-out creative or fix a landing page in days rather than renegotiating with an outside studio.
Can you guarantee results?+
No, and neither can anyone else honestly before a test has run. We commit to a defined scope, weekly reporting on spend, enquiries and cost per enquiry, and stopping what does not work. Guaranteed positions or fixed lead prices offered upfront are a sales tactic.
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